{"id":590,"date":"2025-04-25T11:25:42","date_gmt":"2025-04-25T11:25:42","guid":{"rendered":"https:\/\/grupp06.kreativ-kod.se\/?page_id=590"},"modified":"2025-04-29T05:51:04","modified_gmt":"2025-04-29T05:51:04","slug":"case-vitamin-well","status":"publish","type":"page","link":"https:\/\/person27.kreativ-kod.se\/index.php\/case-vitamin-well\/","title":{"rendered":"case vitamin well"},"content":{"rendered":"\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"295\" src=\"https:\/\/person27.kreativ-kod.se\/wp-content\/uploads\/2025\/04\/skarmavbild-2025-04-23-kl-131043-1024x295.png\" alt=\"\" class=\"wp-image-220\" srcset=\"https:\/\/person27.kreativ-kod.se\/wp-content\/uploads\/2025\/04\/skarmavbild-2025-04-23-kl-131043-1024x295.png 1024w, https:\/\/person27.kreativ-kod.se\/wp-content\/uploads\/2025\/04\/skarmavbild-2025-04-23-kl-131043-300x86.png 300w, https:\/\/person27.kreativ-kod.se\/wp-content\/uploads\/2025\/04\/skarmavbild-2025-04-23-kl-131043-768x221.png 768w, https:\/\/person27.kreativ-kod.se\/wp-content\/uploads\/2025\/04\/skarmavbild-2025-04-23-kl-131043.png 1076w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-medium-font-size\"><strong>vitamin well<\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"268\" src=\"https:\/\/person27.kreativ-kod.se\/wp-content\/uploads\/2025\/04\/skarmavbild-2025-04-23-kl-131057-1024x268.png\" alt=\"\" class=\"wp-image-221\" srcset=\"https:\/\/person27.kreativ-kod.se\/wp-content\/uploads\/2025\/04\/skarmavbild-2025-04-23-kl-131057-1024x268.png 1024w, https:\/\/person27.kreativ-kod.se\/wp-content\/uploads\/2025\/04\/skarmavbild-2025-04-23-kl-131057-300x79.png 300w, https:\/\/person27.kreativ-kod.se\/wp-content\/uploads\/2025\/04\/skarmavbild-2025-04-23-kl-131057-768x201.png 768w, https:\/\/person27.kreativ-kod.se\/wp-content\/uploads\/2025\/04\/skarmavbild-2025-04-23-kl-131057.png 1070w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-medium-font-size\"><strong>2025<\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"280\" src=\"https:\/\/person27.kreativ-kod.se\/wp-content\/uploads\/2025\/04\/skarmavbild-2025-04-23-kl-131113-1024x280.png\" alt=\"\" class=\"wp-image-222\" srcset=\"https:\/\/person27.kreativ-kod.se\/wp-content\/uploads\/2025\/04\/skarmavbild-2025-04-23-kl-131113-1024x280.png 1024w, https:\/\/person27.kreativ-kod.se\/wp-content\/uploads\/2025\/04\/skarmavbild-2025-04-23-kl-131113-300x82.png 300w, https:\/\/person27.kreativ-kod.se\/wp-content\/uploads\/2025\/04\/skarmavbild-2025-04-23-kl-131113-768x210.png 768w, https:\/\/person27.kreativ-kod.se\/wp-content\/uploads\/2025\/04\/skarmavbild-2025-04-23-kl-131113.png 1074w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-medium-font-size\">kampanj<\/h3>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7db7aa3e wp-block-columns-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-white-color has-text-color has-link-color has-medium-font-size wp-elements-612166331b7ac96f7ea2ce49a01f74e8\" style=\"text-transform:uppercase\">BAKGRUND<\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-f79ea1f316322aabf52b9990cabd0783\" style=\"font-style:normal;font-weight:200\">I b\u00f6rjan av 2025 tog Manja fram ett kampanjkoncept f\u00f6r Vitamin Well &#8211; med fokus p\u00e5 smaken Elevate. Utmaningen var att lyfta varum\u00e4rkets syn p\u00e5 tr\u00e4ning fr\u00e5n prestation till sj\u00e4lvk\u00e4rlek och att f\u00f6rflytta fokus fr\u00e5n elitidrottare till den aktiva, vardagliga kvinnan.&nbsp;<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-b14e518317fb76cf0d571c6999aca974\" style=\"font-style:normal;font-weight:200\">Vi p\u00e5 Manja ville d\u00e4rmed skapa en kampanj som speglar det moderna s\u00e4ttet att se p\u00e5 tr\u00e4ning: som en form av self care, ett s\u00e4tt att vara d\u00e4r f\u00f6r sig sj\u00e4lv. M\u00e5let? att inspirera kvinnor i 20-30 \u00e5rs \u00e5ldern att g\u00f6ra Vitamin Well till en sj\u00e4lvklar del av sin aktiva vardag &#8211; b\u00e5de som \u00e5terh\u00e4mtning och som vitaminboost. Huvudbudskapet skulle s\u00e5ledes vara \u201cElevate your training &#8211; Elevate your life\u201d.<\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"301\" height=\"1024\" src=\"https:\/\/person27.kreativ-kod.se\/wp-content\/uploads\/2025\/04\/uk-vw-elevate-41-web-301x1024.png\" alt=\"\" class=\"wp-image-595\" style=\"width:100px;height:auto\" srcset=\"https:\/\/person27.kreativ-kod.se\/wp-content\/uploads\/2025\/04\/uk-vw-elevate-41-web-301x1024.png 301w, https:\/\/person27.kreativ-kod.se\/wp-content\/uploads\/2025\/04\/uk-vw-elevate-41-web-88x300.png 88w, https:\/\/person27.kreativ-kod.se\/wp-content\/uploads\/2025\/04\/uk-vw-elevate-41-web.png 360w\" sizes=\"auto, (max-width: 301px) 100vw, 301px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n<style>.glightbox-kadence-dark.kadence-popup-590_c1cb50-29 .goverlay{background:#000000;opacity:0.8;}.glightbox-container.kadence-popup-590_c1cb50-29 .gclose path, .glightbox-container.kadence-popup-590_c1cb50-29 .gnext path, .glightbox-container.kadence-popup-590_c1cb50-29 .gprev path{fill:#ffffff;}.glightbox-container.kadence-popup-590_c1cb50-29 .gslide-video, .glightbox-container.kadence-popup-590_c1cb50-29 .gvideo-local{max-width:900px !important;}<\/style>\n<div class=\"wp-block-kadence-videopopup kadence-video-popup590_c1cb50-29\"><div class=\"kadence-video-popup-wrap kadence-video-noshadow\"><div class=\"kadence-video-intrinsic \"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/person27.kreativ-kod.se\/wp-content\/uploads\/2025\/04\/VitaminWell_Reklam-2.mp4\" alt=\"\" width=\"1920\" height=\"1080\" class=\"kadence-video-poster wp-image-1083\"\/><div class=\"kadence-video-overlay\"><\/div><a class=\"kadence-video-popup-link kadence-video-type-external\" href=\"#\" role=\"button\" data-popup-class=\"kadence-popup-590_c1cb50-29\" data-effect=\"none\" data-popup-id=\"kadence-local-video-590_c1cb50-29\" data-popup-auto=\"true\" data-youtube-cookies=\"true\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_play kt-video-svg-icon kt-video-svg-icon-style-default kt-video-svg-icon-fas play kt-video-play-animation-none kt-video-svg-icon-size-auto\"><svg viewBox=\"0 0 448 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  role=\"img\"><title>Play<\/title><path d=\"M424.4 214.7L72.4 6.6C43.8-10.3 0 6.1 0 47.9V464c0 37.5 40.7 60.1 72.4 41.3l352-208c31.4-18.5 31.5-64.1 0-82.6z\"\/><\/svg><\/span><\/a><\/div><\/div><\/div>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-3ea4320bd4a8f7c22c976c39e08a78a5\"><strong>L\u00d6SNING &amp; RESULTAT<\/strong><\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-a3e73049f6e199639a77122dc97806d3\" style=\"font-style:normal;font-weight:200\">Med huvudbudskapet \u201cElevate your training &#8211; Elevate your life\u201d byggde vi p\u00e5 Manja ett koncept som visar att fysisk aktivitet handlar lika mycket om balans, energi och v\u00e4lm\u00e5ende som det g\u00f6r om svett.&nbsp;<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-97fdaa4958efefd1634e30a4edfe8f52\" style=\"font-style:normal;font-weight:200\">Resultatet blev kampanjfilmer som klipptes ner i flera versioner f\u00f6r att anpassas efter olika kanaler p\u00e5 sociala medier. Filmernas budskap skulle g\u00e5 rakt in i m\u00e5lgruppens energiniv\u00e5er och sj\u00e4lvbild.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns590_1029f0-c4{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns590_1029f0-c4 .kt-button{font-weight:normal;font-style:normal;}.kt-btns590_1029f0-c4 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns590_1029f0-c4 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns590_1029f0-c4 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns590_1029f0-c4 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns590_1029f0-c4 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns590_1029f0-c4 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns590_1029f0-c4 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns590_1029f0-c4\"><style>.wp-block-kadence-advancedbtn .kb-btn590_261662-a5.kb-button, ul.menu .wp-block-kadence-advancedbtn .kb-btn590_261662-a5.kb-button{width:196px;}.wp-block-kadence-advancedbtn .kb-btn590_261662-a5.kb-button{background:#e1bbc7;font-size:var(--global-kb-font-size-sm, 0.9rem);}.kb-btn590_261662-a5.kb-button .kb-svg-icon-wrap{font-size:96px;--kb-button-icon-size:96px;}.wp-block-kadence-advancedbtn .kb-btn590_261662-a5.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn590_261662-a5.kb-button:focus{background:#c6cfc3;}<\/style><a class=\"kb-button kt-button button kb-btn590_261662-a5 kt-btn-size-standard kt-btn-width-type-fixed kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-kadence-singlebtn\" href=\"https:\/\/person27.kreativ-kod.se\/index.php\/case-aco\/\"><span class=\"kt-btn-inner-text\">n\u00e4sta case<\/span><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n<style style=\"opacity: 0;\" superb-addons-animation=\"fadeInUp\">.kb-row-layout-id590_252f24-29 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id590_252f24-29 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id590_252f24-29 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:950px;padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, calc(50% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)))minmax(0, calc(50% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)));}.kb-row-layout-id590_252f24-29{background-color:#c6cfc3;}.kb-row-layout-id590_252f24-29 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id590_252f24-29 .kt-row-layout-bottom-sep{height:121px;}.kb-row-layout-id590_252f24-29 .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id590_252f24-29 .kt-row-layout-bottom-sep 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> .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column590_2d2a1a-40 > .kt-inside-inner-col{flex-direction:column;}.kadence-column590_2d2a1a-40 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column590_2d2a1a-40 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column590_2d2a1a-40{position:relative;}@media all and (max-width: 1024px){.kadence-column590_2d2a1a-40 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column590_2d2a1a-40 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column590_2d2a1a-40 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading590_148a32-39, .wp-block-kadence-advancedheading.kt-adv-heading590_148a32-39[data-kb-block=\"kb-adv-heading590_148a32-39\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:0px;font-size:var(--global-kb-font-size-xl, 3rem);line-height:1.2;font-style:normal;color:#ffffff;}.wp-block-kadence-advancedheading.kt-adv-heading590_148a32-39 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading590_148a32-39[data-kb-block=\"kb-adv-heading590_148a32-39\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading590_148a32-39 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading590_148a32-39[data-kb-block=\"kb-adv-heading590_148a32-39\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading590_148a32-39 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading590_148a32-39\">\u00c4r du v\u00e5rt n\u00e4sta projekt? <\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading590_a81166-3b, .wp-block-kadence-advancedheading.kt-adv-heading590_a81166-3b[data-kb-block=\"kb-adv-heading590_a81166-3b\"]{font-style:normal;color:#ffffff;}.wp-block-kadence-advancedheading.kt-adv-heading590_a81166-3b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading590_a81166-3b[data-kb-block=\"kb-adv-heading590_a81166-3b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading590_a81166-3b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading590_a81166-3b[data-kb-block=\"kb-adv-heading590_a81166-3b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading590_a81166-3b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading590_a81166-3b\">Vi \u00e4lskar att t\u00e4nka stort, skapa vackert och att s\u00e4tta id\u00e9er i r\u00f6relse. Har du ett projekt i tankarna eller vill du bolla id\u00e9er \u00f6ver en kaffe? <br><br>Fyll i formul\u00e4ret, s\u00e5 h\u00f6r vi av oss! <\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column590_efbf94-6b > .kt-inside-inner-col,.kadence-column590_efbf94-6b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column590_efbf94-6b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column590_efbf94-6b > .kt-inside-inner-col{flex-direction:column;}.kadence-column590_efbf94-6b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column590_efbf94-6b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column590_efbf94-6b{position:relative;}@media all and (max-width: 1024px){.kadence-column590_efbf94-6b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column590_efbf94-6b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column590_efbf94-6b inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.kadence-form-590_079bfa-8d .kb-form .kadence-blocks-form-field{margin-bottom:21px;}.kadence-form-590_079bfa-8d .kb-form .kadence-blocks-form-field{padding-right:0px;padding-left:0px;}.kadence-form-590_079bfa-8d .kb-form{margin-right:-0px;margin-left:-0px;}.kadence-form-590_079bfa-8d .kb-form .kadence-blocks-form-field label .required{color:#fdfcfc;}.kadence-form-590_079bfa-8d .kb-form .kadence-blocks-form-field .kb-text-style-field, .kadence-form-590_079bfa-8d .kb-form .kadence-blocks-form-field .kb-select-style-field{color:var(--global-palette4, #2D3748);border-radius:20px;border-width:2px 2px 2px 2px;background:var(--global-palette9, #ffffff);border-color:#f9fafd;}.kadence-form-590_079bfa-8d .kb-form .kadence-blocks-form-field > label{color:#fffdfd;letter-spacing:6.1px;font-family:Arial, Helvetica, sans-serif;font-style:normal;font-weight:400;}.kadence-form-590_079bfa-8d .kb-form .kadence-blocks-form-field .kb-forms-submit{width:500px;border-radius:15px;border-width:0px 0px 0px 0px;background:#e0bac5;box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0.2);}.kadence-form-590_079bfa-8d .kb-form .kadence-blocks-form-field .kb-forms-submit:hover, .kadence-form-590_079bfa-8d .kb-form .kadence-blocks-form-field .kb-forms-submit:focus {background:#c6cfc3;}.kadence-form-590_079bfa-8d .kb-form .kadence-blocks-form-field .kb-forms-submit{font-size:var(--global-kb-font-size-sm, 0.9rem);}.kb-form input.kadence-blocks-field.verify{opacity:0.0;position:absolute;top:0.0;left:0.0;width:0.0;height:0.0;z-index:-1;}<\/style>\n<div class=\"wp-block-kadence-form kadence-form-590_079bfa-8d kb-form-wrap\"><form class=\"kb-form\" action=\"\" method=\"post\"><div class=\"kadence-blocks-form-field kb-field-desk-width-100 kb-input-size-standard\"><label for=\"kb_field_590_079bfa-8d_0\">Namn p\u00e5 dig eller ditt f\u00f6retag<span class=\"required\">*<\/span><\/label><input name=\"kb_field_0\" id=\"kb_field_590_079bfa-8d_0\" data-label=\"Namn p\u00e5 dig eller ditt f\u00f6retag\" type=\"text\" placeholder=\"\" value=\"\" data-type=\"text\" class=\"kb-field kb-text-style-field kb-text-field kb-field-0\" data-required=\"yes\"\/><\/div><div class=\"kadence-blocks-form-field kb-form-field-1 kb-field-desk-width-100 kb-input-size-standard\"><label for=\"kb_field_590_079bfa-8d_1\">Telefonnummer eller e-post<span class=\"required\">*<\/span><\/label><input name=\"kb_field_1\" id=\"kb_field_590_079bfa-8d_1\" data-label=\"Telefonnummer eller e-post\" type=\"email\" placeholder=\"\" value=\"\" data-type=\"email\" class=\"kb-field kb-text-style-field kb-email-field kb-field-1\" data-required=\"yes\"\/><\/div><div class=\"kadence-blocks-form-field kb-form-field-2 kb-field-desk-width-100 kb-input-size-standard\"><label for=\"kb_field_590_079bfa-8d_2\">Hur kan vi hj\u00e4lpa dig? <span class=\"required\">*<\/span><\/label><textarea name=\"kb_field_2\" id=\"kb_field_590_079bfa-8d_2\" data-label=\"Hur kan vi hj\u00e4lpa dig? \" type=\"textarea\" placeholder=\"\" data-type=\"textarea\" class=\"kb-field kb-text-style-field kb-textarea-field kb-field-2\" rows=\"4\" data-required=\"yes\"><\/textarea><\/div><input type=\"hidden\" name=\"_kb_form_id\" value=\"590_079bfa-8d\"\/><input type=\"hidden\" name=\"_kb_form_post_id\" value=\"590\"\/><input type=\"hidden\" name=\"action\" value=\"kb_process_ajax_submit\"\/><label class=\"kadence-verify-label\">Email<input class=\"kadence-blocks-field verify\" type=\"text\" name=\"_kb_verify_email\" autocomplete=\"new-password\" aria-hidden=\"true\" placeholder=\"Email\" tabindex=\"-1\" data-1p-ignore=\"true\" data-lpignore=\"true\" \/><\/label><div class=\"kadence-blocks-form-field kb-submit-field kb-field-desk-width-100\"><button class=\"kb-forms-submit button kb-button-size-standard kb-button-width-fixed\">skicka meddelande<\/button><\/div><\/form><\/div>\n<noscript><div class=\"kadence-blocks-form-message kadence-blocks-form-warning\">Please enable JavaScript in your browser to submit the form<\/div><style>.kadence-form-590_079bfa-8d .kadence-blocks-form-field.kb-submit-field { display: none; }<\/style><\/noscript><\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>vitamin well 2025 kampanj BAKGRUND I b\u00f6rjan av 2025 tog Manja fram ett kampanjkoncept f\u00f6r Vitamin Well &#8211; med fokus p\u00e5 smaken Elevate. Utmaningen var att lyfta varum\u00e4rkets syn p\u00e5 tr\u00e4ning fr\u00e5n prestation till sj\u00e4lvk\u00e4rlek och att f\u00f6rflytta fokus fr\u00e5n elitidrottare till den aktiva, vardagliga kvinnan.&nbsp; Vi p\u00e5 Manja ville d\u00e4rmed skapa en kampanj som &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/person27.kreativ-kod.se\/index.php\/case-vitamin-well\/\" class=\"more-link\">L\u00e4s mer<span class=\"screen-reader-text\"> \u201dcase vitamin well\u201d<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-590","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>case vitamin well - manja studio<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"case vitamin well - manja studio\" \/>\n<meta property=\"og:description\" content=\"vitamin well 2025 kampanj BAKGRUND I b\u00f6rjan av 2025 tog Manja fram ett kampanjkoncept f\u00f6r Vitamin Well &#8211; med fokus p\u00e5 smaken Elevate. Utmaningen var att lyfta varum\u00e4rkets syn p\u00e5 tr\u00e4ning fr\u00e5n prestation till sj\u00e4lvk\u00e4rlek och att f\u00f6rflytta fokus fr\u00e5n elitidrottare till den aktiva, vardagliga kvinnan.&nbsp; Vi p\u00e5 Manja ville d\u00e4rmed skapa en kampanj som &hellip; L\u00e4s mer \u201dcase vitamin well\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/person27.kreativ-kod.se\/index.php\/case-vitamin-well\/\" \/>\n<meta property=\"og:site_name\" content=\"manja studio\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-29T05:51:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/person27.kreativ-kod.se\/wp-content\/uploads\/2025\/04\/skarmavbild-2025-04-23-kl-131043.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1076\" \/>\n\t<meta property=\"og:image:height\" content=\"310\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/person27.kreativ-kod.se\\\/index.php\\\/case-vitamin-well\\\/\",\"url\":\"https:\\\/\\\/person27.kreativ-kod.se\\\/index.php\\\/case-vitamin-well\\\/\",\"name\":\"case vitamin well - manja studio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/person27.kreativ-kod.se\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/person27.kreativ-kod.se\\\/index.php\\\/case-vitamin-well\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/person27.kreativ-kod.se\\\/index.php\\\/case-vitamin-well\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/person27.kreativ-kod.se\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/skarmavbild-2025-04-23-kl-131043-1024x295.png\",\"datePublished\":\"2025-04-25T11:25:42+00:00\",\"dateModified\":\"2025-04-29T05:51:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/person27.kreativ-kod.se\\\/index.php\\\/case-vitamin-well\\\/#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/person27.kreativ-kod.se\\\/index.php\\\/case-vitamin-well\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/person27.kreativ-kod.se\\\/index.php\\\/case-vitamin-well\\\/#primaryimage\",\"url\":\"https:\\\/\\\/person27.kreativ-kod.se\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/skarmavbild-2025-04-23-kl-131043.png\",\"contentUrl\":\"https:\\\/\\\/person27.kreativ-kod.se\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/skarmavbild-2025-04-23-kl-131043.png\",\"width\":1076,\"height\":310},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/person27.kreativ-kod.se\\\/index.php\\\/case-vitamin-well\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hem\",\"item\":\"https:\\\/\\\/person27.kreativ-kod.se\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"case vitamin well\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/person27.kreativ-kod.se\\\/#website\",\"url\":\"https:\\\/\\\/person27.kreativ-kod.se\\\/\",\"name\":\"manja studio\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/person27.kreativ-kod.se\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/person27.kreativ-kod.se\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sv-SE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/person27.kreativ-kod.se\\\/#organization\",\"name\":\"manja studio\",\"url\":\"https:\\\/\\\/person27.kreativ-kod.se\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/person27.kreativ-kod.se\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/person27.kreativ-kod.se\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/cropped-black-white-bold-modern-studio-logo-6.png\",\"contentUrl\":\"https:\\\/\\\/person27.kreativ-kod.se\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/cropped-black-white-bold-modern-studio-logo-6.png\",\"width\":1563,\"height\":505,\"caption\":\"manja studio\"},\"image\":{\"@id\":\"https:\\\/\\\/person27.kreativ-kod.se\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"case vitamin well - manja studio","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"sv_SE","og_type":"article","og_title":"case vitamin well - manja studio","og_description":"vitamin well 2025 kampanj BAKGRUND I b\u00f6rjan av 2025 tog Manja fram ett kampanjkoncept f\u00f6r Vitamin Well &#8211; med fokus p\u00e5 smaken Elevate. 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